Terms and Definitions

What is a design?

In basic terms, a design means the form of the interface between the product’s functions and the user. An even more limited definition is used to refer to the appearance of a product, or the part of the process which involves elements of artistic creation or aesthetic considerations.
The word is also used in everyday language to refer to products, services or environments with a clear aesthetic expression.

What is a trademark?

A trademark is a characteristic mark which is used to differentiate products or services from others, or to accentuate a product or service. This can be illustrated with one or more words, or a graphic symbol.

A trademark can consist of all symbols that can be rendered graphically, such as letters, numbers and figures.

A product or a package can also serve as a trademark. A fantastic perfume bottle is such an example. Sounds and melodies can also be registered as trademarks.

What is copyright?

Basically, copyright can be described as a creator’s right to decide over his or her own work.
In recent years, copyrights have received attention and been increasingly discussed in pace with the pirating of music and film on the Internet becoming a growing problem.

What is marketing law?

Marketing law aims to promote the interests of both the consumer and business community in connection with the marketing of goods and services.

Marketing law is primarily regulated in the Marketing Practices Act, but there are a number of other laws, directives and regulations that directly regulate how market players may and may not act.

What is a domain name?

A domain name is a hostname that provides names or words to represent for numeric IP-addresses. For example, we can be found at www.valea.se, instead of at

The part between the full-stops in a domain name is called a label according to the domain name system. Valid labels are subject to certain rules. In general, a label must consist of 1-63 characters, and they must start and end with a letter or a number, but cannot consist of numbers exclusively.

Further, a label can consist of the letters A-Z (certain domains accept national letters, such as å, ä and ö), numbers and hyphens.

What is a patent?

A patent is an exclusive right that can be granted for an invention that is new and is also not obvious. A patent is limited in time, with the maximum protection time often being 20 years from when the patent application is filed. A patent is also limited geographically, often to one or more countries.

In many parts of the world, such as Europe, patents are only granted for inventions that have a technical nature. However, some countries, such as the United States, have a more generous view of what is covered in the patentable area.

What is actually protected by a patent is presented by the patent claims and a patent claim usually pertains to a product, a method or an application.